Communication is the backbone of business. One of the most important elements are customers, partners, employees – both locally and remotely, as well as a number of other people with whom the business is in contact around the clock and seven days a week. Add to that how the modern world works. Not only by communicating with their customers or customers, but also by maintaining effective remote collaboration in groups, businesses can scale their operations, open new functional offices, tap into new customer demographics, and expand their reach.
A few years ago, the introduction of IP telephony was considered a huge step forward in business communications. Today’s technology is so advanced that people hundreds of thousands of miles away can feel in the same room. There has been a tremendous growth of software as a service (SaaS), including SD-WAN, unified communications, etc., and it looks like a growing wave. Whereas in the past we have taken the phone in hand to make and receive calls, the modern technologies underlying this have changed a lot. In the case of business communications, as in any other field, there has been a dramatic transformation as more and more organizations become heavily dependent on their Internet connections to communicate with customers, suppliers, partners and employees.
To stay relevant, it has always been important to stay up to date with current trends in the industry. As technology evolves exponentially, businesses and professionals need to prepare to maintain their competitive advantage. Year after year it seems that new and better technologies are constantly being introduced. Each new technology promises more effective communication than ever before.
So, what business and marketing trends can be helpful to brands and employees who want to stay relevant in the global market and in a changing work environment? What technologies and trends allow communicators to reach a new audience, improve customer service, and communicate effectively with the next generation of employees and colleagues?
Augmented Reality (AR) and Virtual Reality (VR): Companies can use AR’s capabilities to give highly skilled candidates a real idea of what it’s like to work for an organization. Or they can use virtual reality to transport customers to new locations to experience new aspects of the company’s product or activities. Today and in the future, these two technologies will certainly become increasingly important. They are not limited to creating games or new experiences. AR and VR can be used as invaluable tools in many business applications. For example, you can organize a virtual 3D tour for potential customers of an object under construction or under construction or a remote object. You can support them at all stages of the production process and quality assurance. And these are not the only options available for AR and VR, imagination – king, sky – the limit.
Live video streaming: Consumers are looking for connections and brand authenticity. They need to see, sniff, believe that today they are loyal to the brand. With the development of real-time video streaming technology, companies can already give people a feel for what they want. Studies show that Facebook Live videos are viewed more often and longer than other content. Continuing and improving live streaming and 360-video streaming will only increase the ability to connect that customer.
WebRTC: Real-Time Web Communication (WebRTC) is a revolutionary concept that allows you to have a two-way conversation or video conference and collaborate from an Internet browser without having to use another program, special plug-ins, modules or related programs to install. This gives users an incredibly simple and easy-to-understand tool to support all the necessary types of remote communication: chat, screen sharing, content sharing, audio and video communication.
Social intranets: although not a novelty, innovations and cutting-edge features make them the trends of the day. For example, intranets are increasingly supporting video communication, allowing multiple chats to be combined and providing enhanced content sharing capabilities, all without compromising the basic quality of communication.
VoIP’s growing hosting prevalence is now around one billion VoIP users worldwide. Fixed connections of the past quickly disappear. VoIP has many advantages in today’s business world, including greater flexibility, improved control and greater scalability. By digitizing telecommunications, businesses can deploy and maintain their infrastructure in the cloud. The number of VoIP users will grow exponentially. This is especially true for companies that use VoIP hosting, which is becoming an effective way to control costs, increase flexibility, and better manage communication systems. Offering cost savings and less service, hosting VoIP is becoming a popular trend of the future.
A growing shift towards mobility: today’s workforce is more mobile than ever. More and more employees are asking for flexible working conditions. From a business perspective, labour mobility is an important driver of productivity. This allows companies to look for talent without geographical constraints. Some studies show that by 2020, mobile or remote employees will make up 75% of the U.S. workforce. So it’s no surprise that mobile VoIP is becoming more and more entrenched in today’s digital culture. Smartphones, mobile and personal computing devices will play a very important role in the transition from a desktop business model to an Internet-based business model. The need for productivity tools – regardless of location – forces companies to ensure that their employees can work with any personal device from anywhere.
The need for transparent communication and collaboration tools: the spread of cloud computing has become one of the main trends and drivers of modern communications. Because web applications are the new standard in enterprise computing, employees can collaborate better – they work well together on the same projects wherever they are. In addition to platforms that make it easier to communicate in the workplace, there is a need for an improved office and remote collaboration. To do this, more and more companies are turning to new web applications that provide uninterrupted communication.
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