When we talk about conversions, nothing will scare people off more than slow load times, and search engine algorithms will take note of it. Directing visitors away from a page, rather than keeping them on that page, can also slow down page load times. This is because the browser and web server must continuously send and receive data to the landing page instead of sending it just once. Sites with a lot of redirects can have a negative impact on performance. You can use tools like Google Search Console to identify which pages are causing redirects and remove the pages that aren’t needed.
However, web developers and online business owners tend to overlook page load times in their website development and design strategies. A content delivery network is a set of web servers spread across multiple geographic locations that provide web content to end users regarding their location. When you host the website on a single server, all user requests are sent to the same hardware. For this reason, the time it takes to process each request increases. In addition, loading time increases when users are physically away from the server.
The recommendation for page load time in 2018 is to be less than 3 seconds. According to Google’s research on average mobile speed across all industries, only a fraction of websites are close to their recommended speed. At Foxxr, we offer all-in-one digital marketing services, which means we take care of your page load speeds and much more. If you’re having a hard time finding the weak link in your conversion rates, let us help.
Gzip compression minimizes the size of HTTP responses for certain file types. To increase the loading speed of a web page, the site owner must ensure that the page has the correct caching technique. This means, among other things, that all images and files are stored in the cache. Another area where you can improve the loading speed of your websites is by looking at the scripts.
If you want to receive visitors from all over the world, a content delivery network is a great option to speed up the loading times of your pages for visitors who are far from your host’s data center. Google uses page load times as a ranking factor in both its desktop and mobile indexes, and slow load times improve pagespeed can also make it difficult for Google to crawl your site. Most website owners don’t realize how many images they use regularly. They use images for everything from displaying a product to making a point in a blog post. But if the images are not optimized properly, they can cause a lot of problems.